Know your audience

I got my start designing for publishing. And the key to a successful publication is knowing who is reading you and why. That idea corresponds nicely with knowing who your customers are and understanding why they are your customers. Is it something you are doing right? Is it something someone else is doing wrong? (While you're at it, knowing why your competitions customers aren't your customers is a pretty good idea too.)

In addition to getting basic customer and market knowledge, I also learned the problem of a unsuccessful publisher is often managing growth, cash flow, and debt. So, if anything, when I advise companies my advice is aimed at slow smart growth.

I provided design or production, art direction, and either produced directly or managed the production of a number of publications.

Nautilus Typegraphics: (The Cross Sound Merchant), The Seattle Source, Wine Brothers Publishing: (The Monthly - Puget Sound & San Francisco editions), the Freedom Socialist, RCM Communications/Martin Publishing: (Cad Evolution, CAD Interface, CCS CAD Digest,Robocad’s ICON, etc.)

Located convieniently near you

I'm a modern era "digital nomad" and like it. While I have an office in my home, I usually meet people in their offices, in coffee shops, and online. And even though I insist on being small, I collect good people from around the globe to put the right skills on your project.

My hours vary with what else I am doing. So, all meetings are done by appointment.


View My unofficial office (and coffee break) in a larger map