But for a platform to put a message on, you can't get more basic than these three supports for your marketing communications effort.
The three legs of the marketing communications table:
- It presents it's message as simply as possible, and no simpler. And does it in a way that is interesting.
- It is true, and truer to you than anyone else. Thus being credible & ownable.
- The product or message "fits" in the customers life. Thus, being relevant.
There are more complex versions of what one needs for effective marketing communications. But this is as simple as it gets, and no simpler.
Add a leg or take away a leg, and it's hard not to construct a "wabbler". Something that needs a shim here or there. Or BOTH here AND there. It's easy to create something that doesn't quite support what it's supposed to support. Or doesn't support anything.
Simplicity, truth, relevance.
