10.06.2009

Branding is far more than the logo

But often that's where things start.

A lot is asked of a logo. It has to encapsulate what an organization is today, and what it will become tomorrow. It needs to be about personality, capabilities, and values.

Coydan Construction needed something simple. Something that could be applied to things large or small. Something that could be used without calling up a designer every time they needed to do something. Here's what I gave them.