What is an organization v. 1

I've spent a lot of time over the years trying to model organizations so I could understand their problems and how to address them. I'm currently working with this three part model:

An organization is a Brand, on a Mission, with the Capabilities to fulfill that mission.

1. A Brand consists of a set of Icons associated with a personality that has a core message that reflects it's values. (Think of an organizations values as it's inner reason for being. And the Mission as the expression of that reason for being.) One may try to control this definition, but the fact of the matter is a brand is a sponge that over time absorbs the meaning that make it "what it is". Rather than try to tightly control ones brand it's best to try to first understand it, and second be a catalyst for strengthening the best parts of it. (I'll write more on this in another post)
   
   
2. The Mission is the expression of "what to be" or "what to do" that exists as an outgrowth of an organizations values and as allowed or limited by its capabilities. It's the aspiration. Values the inspiration.
   
   
3. And Capabilities can be operational or social or both. The intellectual, physical, political capital that can be employed toward pursuing the Mission.