Many businesses seek to motivate their employees by expecting the employee to adopt the employers sense of purpose. Replacing their values with the organizations values. This video shows why it's better to align the company and employee values and purpose.
Many philosophers and social scientists have pointed out that life is about finding and expressing your purpose. Not someone elses: yours. Making a difference, having fun, doing something cool, being good at something. Finding that which makes your contribution, your life, irreplaceable.
Think of how your organization could apply this understanding.
